Branding

Brand Assets

Font

• Proxima Nova

Colors

• The global design language should be monochromatic, and only using the colors listed below for emphasis.
• Shades of grey for added details can be easily rendered leveraging opacity on white or black elements.
• High contrast is required for legibility from foreground to background elements. 75%+ contrast is a good rule of thumb, meaning for example, that a foreground element can be #FFFFFFFF (100% opaque white) and the background element can be #FFFFFF40 (25% opaque white) on a dark background.

Primary

• #00FFFF Cyan

Secondary

These are to be used as the ends of gradients (particularly in the token icons) with the midpoint calculated to be the primary #00FFFF cyan color above.

• #00FFBF Green-Cyan
• #00BFFF Blue-Cyan

Backgrounds

• #06061A Navy
• #000000 Black
• #FFFFFF White

Naming